Launching and Marketing the neighbourhoods

The start up to the new fare structure included a range of ideas and publicity, many of which have not been repeated again. With marketing, we will look at initial printed information that was explanatory of the new arragements a a whole, as well as some of the tickets themselves. Some other information explaining the new tickets is included later where those tickets are reviewed separately.

There are some items than can be attributed directly to the launch of the system, most were to publicise the new tickets and neighbourhoods, while two were discount ticket offers with a fixed period of validity. These items were as follows:

NEWSPAPER LIFTOUT